E-40 has always been ahead of most of his peers when it comes to successfully juggling the duties of being an artist and businessman. The Vallejo, California game spitter launched his new wine, Earl StevensSelections, last year in October and sales have been steadily increasing.
Selling the selection online initially at the wines’ website, www.earlstevensselections.com, E-40 has trumped the competition as he recently inked a deal for the Earl Stevens Selections to be sold in Costco Wholesale western region stores.
While many artist and relaity stars have their names tied to liquor and spirit brands, talk is cheap because 40 actually makes money of of his brand like Diddy with Ciroc as you can really find the merchandise in stores and not as promos and samples at random nightclubs.
E-40 spent two years perfecting his spirit, visiting grape vineyards and the whole nine. Earl Stevens Selections comes in three flavors. Mangoscato, a mango-flavored Mascato with an 18% alcohol content; Function Red Blend, a different kind of Cabernet with “full body;” and a simple but savory original Moscato.
E-40, whose real name is Earl Stevens, even held a meet-and-greet last week at a California Costco, where he signed over 2,000 purchased bottles of his wine collection. Earl Stevens Selections can also be found in liquor stores around the country.
Cheers Big Homie…We need a case of that too ASAP!!!
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