The LRG clothing label’s 2012 collection is featuring, the one and only rapper Gucci Mane. While hip hop collides with SoCal streetwear, LRG uses the dirty south artist’s rags-to-riches lyricism as an addition to the depiction they aim for in their lookbook.
Captioned “High End Lowlifes“, the lookbook visually presented swindlers who made it to the top strictly off of dreams. One of the photos show Gucci devouring a stack of cheeseburgers with a fork, while dressed in hoodie and vest LRG clothing.
Other luxurious lifestyle artists like POSE, snowboarder Chris Grenier and skateboarders Felipe Gustavo and Chico Brenes were used in the 2012 collection ads as well. The fine collection consists of LRG’s latest collection of denim, hoodies, pullovers, sweaters, button-downs, graphic tees, outerwear, and caps. The LRG Holiday 2012 collection can be found online and in-stores.
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