Pharrell To Launch A New Joint Venture “I Am Other” This Fall

| May 18, 2011 | 0 Comments

PharrellPharrell Williams

Pharrell Williams has always presented himself as humble and talented. Not too long ago super-producer Pharrell was just a boy who went after his dreams. Since he has tackled music genius in production and songwriting, fashion designing and performing in a group you might know as N.E.R.D.

Recently he teamed up with United Entertainment Group to launch I Am Other, which places emphasis on talent and “spotlights new musicians, filmmakers, designers, artists and innovators through online, mobile and retail channels, TV shows and films,” reports Variety. Williams has also launched a site of his own Artist, which quintessentially works parallel to the I Am Other platform.

Music-producer Pharrell Williams, along with United Entertainment Group, plans to launch product Fall of 2011. It is said that Williams will be handpicking products he presumes to be cool! There’s nothing wrong with that, as Williams has given the world a glimpse of his out of the world style over the years.

“The first installment [of I Am Other] is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier,” Pharrell said. “A lot companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible possible.”

Source: AOL

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