Queen Latifah and her Flavor Unit Entertainment company announced that a deal has been worked out with online media provider Netflix which is classified as a ‘first look deal’ whereby any films that are being produced by Flavor Unit if selected, will show exclusively on Netflix’s subscription services after a short theatrical release.
Founded by Latifah and her business partner Shakim Compere in the mid 90’s, Flavor Unit has been responsible for hip-hop acts like Outkast and Naughty By Nature. They jumped into films with their release of “The Cookout” in 2004. Flavor Unit Entertainment has gone on to produce “Beauty Shop,” “Just Wright,” and “Steel Magnolias.”
Ted Sarandos, Chief Content Officer of Netlfix said in a press release, “We are delighted to work with Queen Latifah to be the exclusive destination for what are sure to be relevant, entertaining movies. Queen Latifah has a long track record of creating hits and Flavor Unit Entertainment is a fresh and exciting voice in the industry.”
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