Wow! Find Out How Much An Ad Will Cost You During This Year’s Grammys

| January 24, 2014 | 1 Comment
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This year’s GRAMMY Awards is on a whole other level. It is only right that the prices for advertisements have adjusted to reflect that. According to Billboard, a single 30-second spot during the ceremony will cost advertisers nearly $1 million dollars, competing with the type of prices seen at bigger events like the Super Bowl
Exec VP-prime time sales and innovation at CBS Linda Rene says “We liken to a musical Super Bowl.. It’s a huge event for the music industry; live events have really gone through the roof for quite a while. The social aspect has added to the immediacy of that, there has been an increasingly heavy demand from our partners moreso this year than any other year.”
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For the 2013’s ceremony viewership reached over 25 million with ad prices reaching a price of $900,000 per shot. The social media prominence makes the demand high for live events which means more eyes and more attention for willing companies. Also this year’s GRAMMY’s are airing during an Olympic year which means companies who can not normally air ads due to the exclusivity of the brand tied to that event get that chance to air ads before the Olympics begin. The GRAMMY Awards air this Sunday at 8pm on CBS.

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  1. That is high as hell but if you have the marketing budget then your good to go. You will get a lot of eye’s on you and what you are doing. Great post because I did not know that at all lol lol lol.

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