Rémy Martin sponsors Grammy®-Award winning artist Usher’s OMG Tour & After Parties
NEW YORK (November 22, 2010) – Rémy Martin Cognac announced today that the brand will be an official sponsor of Jive recording artist Usher’s OMG concert tour and celebration after-parties. The sponsorship begins immediately and will last until February 2011.
“Rémy Martin is pleased to expand its successful ‘Things Are Getting Interesting’ marketing campaign by supporting the tour and celebration after-parties of such an accomplished entertainer as Usher,” says Lamar Johnson, Director of Marketing and Branded Entertainment, Rémy Cointreau USA, Inc.
The OMG concert tour and celebration parties will take place in cities across the globe including New York, Los Angeles, Washington D.C., Atlanta, a special New Year’s Eve event in Miami, and events in Toronto, Berlin, Paris, and London among many others. Rémy Martin will feature its signature “OMG” cocktail at the concert celebration parties. Guests in select markets will also enjoy the luxurious “Louis XIII Hot Toddy,” made with the most exclusive and rare cognacs of Rémy Martin reserves, and garnished with 24 carat gold leaf flakes. The cocktail is inspired by Usher’s 2010 hit single “Hot Tottie” which features a Louis XIII lyrical mention.
