Just another reason why Beverly Hills,CA is home of rich housewives, privileged TV teens, and America’s favorite zip-code! Introducing Jason Arasheben from Jason of Beverly Hills, the go-to guy for celebrities like NFL star Chad “Ocho Cinco” Johnson, Beyonce, Nas, and The Roots’ original little drummer boy QuestLove, and our very own CEO Dennis Byron when they want to think outside the jewelry box.
Take for instance a white-diamond guitar string bracelet, an oversize ring with a diamond-encrusted revolver on top, or a $6,950 white-diamond angel ring once worn by pop princess Rihanna.
“I always draw inspiration by looking at things that have nothing to do with jewelry,” says Arasheben, a professed dreamer who began his fascination with diamonds as a young boy with a penchant for rummaging through his mother’s jewelry box.
Arasheben who has hopes of opening a third store in London says the key to his success is “to stay product-driven instead of focusing solely on marketing and brand-building.”
Take a look at some of Jason’s creations below and let us know what you think!
- Get your neck right!
Beyonce Loves Jason of Beverly Hills!
www.jasonofbh.com
