After much anticipation, Dwayne Wade has reportedly made plans to introduce his new clothing line at NY Fashion Week! The line titled “Wade” is described as a “”lifestyle/basketball cultural sneaker” by Alejandro Ingelmo. “Wade” is a collaborative between Wade himself and Li-Ning, a popular Chinese sportswear company. Designer Alejandro Ingelmo who is known in the fashion industry for his “space-age” designs will be the label’s first creative consultant.
Wade is taking a slight risk coming from a Nike Jordan contract estimated to be worth about $10 million. Anually, the Nike Corporation has more sales in China than the Li-Ning corporation generates anually worldwide. Not to mention the fact that Nike is much more popular in the U.S. than the Chinese company, Li-Ning.
In a recent interview Wade stated:
“People don’t like to change the brands they know… Jordan might have that cool factor, but I’m at a different point in my career. I want to be involved in building something.”
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