ESPN and will.i.am Team Up To Deliver #thatPOWER for the NBA Playoffs [Video]
ESPN and Hip-Hop superstar will.i.am have teamed up to deliver #thatPOWER for the NBA Playoffs in a new telecast open starring the pop superstar and several of the biggest names in the NBA, including LeBron James, Dwyane Wade, Kevin Durant, Dwight Howard, Carmelo Anthony and Chris Paul.
In the spot, set to the tune of will.i.am’s new single #thatPOWER, NBA stars celebrate their strength and triumphs as they prepare for the NBA Playoffs. The new telecast open debuted Saturday, April 20, during ABC and ESPN’s exclusive coverage of the NBA Playoffs’ first day.
Peep the commercial spot now.
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