Lil Wayne Dropped By Mountain Dew Over Emmett Till Slander But Still In Denial
Some people just don’t get it and Lil Wayne is definitely one who has to learn lessons the hard way.
The YMCMB frontman has received negative press and criticism over the past few months ever since he rapped, “I beat the pu%%y up like Emmett Till,” on Future’s hit single “Karate Chop.”
It was straight blasphemy for the MC to use the 14-year old teen killed and disfigured in Mississippi for allegedly whistling at a white woman nearly 60 years ago as a gesture in his lyrics.
Everyone involved with the record seemed man enough to admit it was a mistake and Epic Records and music executive L.A. Reid even pulled the song offline and off radio rotation.
What did Lil Wayne do and say… Absolutely nothing and he didn’t even have the courage to apologize to the Till family after many requests and heated protests.
To make matters worse, he had his publicist finally release a statement this week about the matter and guess what, he didn’t admit his wrong.
After seeing Rick Ross lose his endorsement deal with Reebok over his controversial date rape lyrics on Rocko’s “U.E.N.O.”, you’d think he’d at least have enough sense to apologize whether he wanted to or not just for Cash Money’s sake.
But not Dwayne Carter. Obviously he feels his sh%t don’t stink and he had to be knocked down hard off his pedestal as PepsiCo ended their business relationship with the rapper after boycotts and protests kept mounting spearheaded by Black activists like Dr. Boyce Watkins and Jesse Jackson.
Bowing down to public pressure, the soda beverage let The Hot Boy know that his services were no longer needed as they nixed his Mountain Dew ad campaigns and sponsorships for their product.
In a press release sent out on Friday, PepsiCo said Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.”
Still not realizing the impact of what he said and why it has so many people upset, his publicist Sarah Cunningham confirmed that the spilt was “amicable” and over creative differences.
Mountain Dew was also a major sponsor on Lil Wayne’s upcoming tour and they built a skate park in New Orleans with the rapper so it’ll be interesting to see how this continues to play out.
Impactful consequences affecting artists’ bottom line seems to be the only way to get artists to start taking responsibility for their words and actions. If we don’t respect us, why do you think other people will?
I hope a lesson was finally learned here but other than losing a few millions, with Lil Wayne… who knows????
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