Nicki Minaj Partners With New Wine Beverage Myx Fusions
Myx Fusions, the fruit-infused, single serve moscato wine beverage, has announced its partnership with Nicki Minaj.
The pop superstar is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink moscato as it expands in the U.S. market and abroad. Myx Fusions will launch a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.
Speaking of her latest venture, Nicki Minaj stated,
“I am so excited to team with the Myx brand. I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
Music industry veteran and “Love & Hip-Hop” executive producer Mona Scott-Young is also part owner of the company and Chief Marketing Officer for Myx. The beverage has also been featured prominently on the reality television drama as Mona added,
“The collaboration between Nicki Minaj and Myx Fusions is a game changer. Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
Myx Fusions, a product of Myx Beverage LLC, is currently available in New York, New Jersey, Los Angeles, and Las Vegas and is coming soon to a retailer near you.
For locations, click www.myxfusions.com.
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