Entrepreneur and famed pro skater Stevie Williams joined forces with celebrity stylist Middleman Fresh, to host FRESH! an Asphalt Yacht Club and Fresh 2 Def ATL pop-up shop and style suite. Jump-starting the 2013 BET Hip-Hop Awards weekend, Williams’ new lifestyle apparel brand – Asphalt Yacht Club, made its Atlanta debut at Fresh 2 Def ATL; Atlanta’s luxury streetwear boutique. Guests enjoyed music by top DJ Baby Yu and DJ Tone, complimentary cocktails provided by D’usse Cognac, liquor infused cupcakes provided by Sweet Shots Cupcakes, and delicious bites while mingling and shopping the latest AYC apparel designs.
Stevie Williams engaged with guests as well as many young skater fans, whom he signed skateboards for. Middleman Fresh gave styling tips to guests, which in return had the sales at Fresh 2 Def Atl flourishing. Notables in attendance included Allen Iverson, Sr. VP of A&R at Atlantic Records – Dallas Martin, Socialite and Actress – Sheneka Adams, Designer – Delicia “Ms. DeCordon” Cordon, Warner Bro Records A&R Askia Fountain, R&B singer Chris Scholar and more. Swag bags were given to all attendees with Fresh 2 Def and Asphalt Yacht Club merchandise, making this a very fashion-forward event during the BET Hip Hop Awards weekend.
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