By: Adriene Morton
Adidas says out with old and in with the new as they drop New York native Teyana Taylor from their sneaker brand after the artist underwent a little media mayhem with music mogul Rihanna over Twitter. Teyana Taylor didn’t verify that her let go from the deal was true, but today a Senior PR manager at Adidas assured all that the 22-year-old will no longer be working with the company.
They shared a few thoughts in a sit down with Madamenoire saying, “We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”
When asked if the decision to no longer partner with Teyana was over her Twitter tussle with Rihanna, where she changed her Twitter picture to a photo of Rihanna’s battered face, Adidas stated, “All I can say is that Adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.”
As for Yeezus, let’s just say he’s probably in his Bel Air mansion bathing in bucks as he strikes gold reeling in a whopping $10 million signing a deal with the company. The Adidas family welcomed the rapper to their company yesterday stating, “For 2014, we welcome to the Adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter.
After undergoing a big hassle with Nike failing to not only pay him, but also release his new Air Yeezy Red October kicks, he shares with Angie Martinez of Hot 97 radio in New York, “The old me might have taken this Nike deal because I just love Nike so much. But the new me with a daughter takes the Adidas deal because I have royalties and I have to provide for my daughter.”
G.O.O.D for you Kanye, good things always come to those who wait!
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