It looks like Nike is following Beyonce’s marketing plan. On Sunday, February 9th, Nike released rapper Kanye West’s Red October sneakers in a surprise announcement via social media. The sneakers have been delayed for some time, so customers were in shock when Nike tweeted that the shoes were available. The rapper’s all red silhouette is his most sought after design for the shoe. In 15 minutes the shoe was sold out leaving potential customers upset about Nike’s lack of advertising. Do you think the Nike Air Yeezy sneakers are worth all the drama?
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