50 Cent has been releasing some of his best music in years since breaking ties with Interscope Records. In an interview with Forbes editor Zack O’Malley Greenburg, 50 details some of the tensions with his former label which had a lot to do with his SMS headphones being a direct competitor with his former bosses, Dr. Dre and Jimmy Iovine’s Beats By Dre headphone collection.
In the interview 50 states that Interscope has now become Beats Records.
“There’s no artist that has a marketing budget supporting what they’re actually doing that doesn’t have Beats headphones in the real visual to support that brand, that company. So when I invested in SMS Audio, it kind of made people afraid. It kind of got to a point that it was like, ‘I’ve got to get out of here, y’all need to just go do what you’re doing with this.’ Because it was too much of a priority, Beats, with the actual record company.”
50 Cent also talks about “a memo” circulated that his SMS headphones could not be in his “My Life” video and the SMS logo on his hat being blurred out. It’s obvious that if you truly have a boss mentality, you can’t work for someone else and the G-Unit honcho clearly has a “made man” status. Salute to 50 and just keep coming with the type of music you’ve been dropping as of late.
50 Cent’s new album Animal Ambition drops independently on June 3rd through a new agreement with Caroline/Capitol/UMG. Peep his new heaters “Hold On” and “Don’t Worry ‘Bout It.”
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