Billboard and social media platform Twitter have announced an exclusive, multi-year partnership to create Billboard Twitter Real-Time Charts. The charts, which will launch in the coming weeks, will track U.S. music conversations among the millions of Tweets sent each day. Combining the authority of the Billboard charts and Twitter’s public, real-time data, these powerful co-branded charts will reshape for consumers and the industry the way music success is measured.
As part of the initiative, Billboard and Twitter have signed a Twitter Amplify partnership, which will help distribute the chart beyond Billboard.com and include custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter
The charts will reflect the top tracks being discussed at the moment and over an extended period of time on Twitter, as well as surface the most talked about and shared songs by new and upcoming acts. The chart will live on Billboard.com and will also be shared through Billboard’s Twitter account, @billboard, multiple times a week.
“Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers,” said Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media. “The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business.”
“Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform,” said Bob Moczydlowsky, Twitter’s head of music. “We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time.”
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