Fresh off her Academy Award win for her performance in “12 Years A Slave,” actress Lupita Nyong’o has been named as the the new face for Lancome cosmetics. The announcement makes the actress the first black “ambassadress” for the French cosmetics brand.
Lupita Nyong’o joins actresses Julia Roberts, Kate Winslet and Penelope Cruz as a spokeswoman for the line. Advertisements featuring Nyong’o will roll out this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott. Speaking of her new endorsement gig, Nyong’o stated in a release,
“I am truly honored to join the Maison Lancome, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.
Lancome, a French company is one of the world’s largest beauty brands. Francoise Lehmann, General Manager of Lancome International, spoke of Lupita stating,
“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancome woman. A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”
Xavier Vey, President of Lancome USA added,
“Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Having Lupita as a Lancome ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”
Congratulations sister…Keep making us proud.
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