What started out as a great public relations piece quickly turned into an epic fail for the New York Police Department. The NYPD’s intent was to solicit positive pictures of the police department with the New York community on Twitter. What they got instead was hundreds of tweets with photos of police brutality or misbehavior. The hashtag #MyNYPD soon went viral, but for all the wrong reason.
The kind of pictures the NYPD wanted:
The kind of pictures the NYPD received:
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