New Zealand based streetwear brand I Love ugly is opening it very first Los Angeles store on La Brea Avenue. To celebrate their accomplishment, the brand shot an editorial in the city. Teaming up with LA-based blogger Ne Street, the editorial shown him rocking the latest looks in downtown LA and taking inspiration from the surroundings in the city. You can visit the LA I Love Ugly shop in August and online.
Source: The Style Reporter
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