Kendrick Lamar and Reebok have dropped a video for the new “I Am” sneaker campaign. Directed by Anthony Mandler, the clip shows the TDE rapper roaming around through the streets of Compton. Kendrick also spoke about the history Reebok has with helping others, while rocking the Fall/Winter 2015 collection.
Committed to continuously pushing boundaries through partnerships with some of the biggest names in the industry, Reebok has taken the fusion of music and footwear to a whole new level with Kendrick Lamar. Together, we hope to inspire and empower youth to become their best selves through programs designed to provide a positive alternative to the streets.
“Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent,” said Lamar.
