“What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to Hip-Hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.Says E-40.
E-40 currently stars in a national Beats By Dre advertisement, alongside Warriors forward Draymond Green, featuring E-40’s smash hit “Tell Me When to Go”and reenacting the song’s iconic video. In addition to his career in show business, E-40 has branched out to become a respected entrepreneur in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, includingCostCo, BevMo, Ralph’s Market, and Vendome Liquor. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the best-selling beverage at BevMo when it was first released. Early 2016, E-40 released an eponymous brand of 40-oz. malt liquor. E-40 looks to continue his unprecedented longevity and success as an independent artist with his next album, scheduled for late 2016.