TMZ reports that Jay-Z’s lead character from his ‘Story of O.J.‘ music video is getting drafted for a new role in fashion and homewares.
Jay’s company, S. Carter Enterprises, filed docs to trademark the animated character, “Jaybo.” The plan is to plaster the cartoon character on T-shirts, sweaters, hats, blankets, shams, dinnerware, mugs, cocktail shakers and thermal containers.
Some speculate Jay’s move to commercialize the Jaybo illustration. “The Story of O.J.” was the first video released from Hov’s latest album, 4:44. Directed by Mark Romanek and Jay himself, the animated video stars Jaybo who eats watermelon and picks cotton before meeting a sudden end. The Jaybo character is a play on the racist term, Sambo, the main character from an 1899 children’s book that’s widely held to be racist.
Goes to show that Jay’s mind is always spinning. we are interested to see exactly how Jay Z plans on playing this new venture out.
[embedyt] https://www.youtube.com/watch?v=RM7lw0Ovzq0[/embedyt]
