Hailing from Pompano Beach County, Florida, 18-year old rapper/singer Lil Kari has been slowly establishing a name for himself in his state and beyond. His talent, coupled with his ambition, has earned him notable accolades to date, such as three sync licenses on ESPN, two of which went on to become the theme songs to the annual NBA draft. As his songs became a backdrop for one of the leading sporting events of the year, his online presence ascended to include more than 300k followers on TikTok in less than a year, when numerous videos of his went viral. Most recently, Lil Kari inked a record deal with Steve Rifkind’s new label, Spring Sound and performed for hip-hop legend Master P, amassing respect from the OG’s of hip-hop.
Spring Sound is a newly launched record label founded by esteemed hip hop executive Steve Rifkind. Rifkind envisioned anderected numerous iconic brands, such as Loud Records, Loud Films, and SRC Records, which have given many artists a foundation for not just stardom but superstardom, including Wu-Tang Clan, Mobb Deep, Big Pun, Akon, Xzibit, Three 6 Mafia and many others. Additionally, hepioneered and trademarked the phrase “street team,” a marketing tactic that has been since adopted by every music entity around the world and Steve Rifkind’s name has since become synonymous with a track record of successes. Let us know what you think about this young rising star’s latest release.
