Just recently two of the biggest sportswear brands made one of their most significant signings. Kanye West and Drake who each signed with Adidas and Jordan Brand respectively. We’ve all heard about the breakup with Nike and Kanye and how he came to the final decision of signing with Adidas. Now the question is, who stands to benefit more Drake with Jordan or Kanye with Adidas? On one hand, Kanye West has already raised the brand’s profile and has many eager fans awaiting the fruits of this partnership. We’ll see if Adidas does what Nike didn’t and capitalize on Kanye’s creative output. On the other hand, Drake has yet to reach Kanye’s level of influence when it comes to fashion and style. So what Jordan intends to do with the star has yet to be seen. I guess we will have to wait and see how Jordan plans to capitalize on its newest signee. Looking at it from the outside, it seems as if Adidas has a slight advantage with the added exposure that comes with being aligned with West. We leave it to you to let us know who will succeed more? Kanye west and Adidas or Drake and Jordan Brand?
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