Rock legend Jimi Hendrix is making a new generation turn up but this time it’s with his new spirit Purple Haze. The late rocker’s brother Leon Hendrix partnered with Tiger Paw Beverage Company to create a line of alcohol products inspired by song titles of Jimi Hendrix beginning with Purple Haze Liqueur.
Comprised of exotic berries, cognac and vodka ingredients, which are all 34 proof, Purple Haze is making it’s way through the Hip-Hop circuit too and has been spotted being sipped on by the cast of Love & Hip Hop as well as taking a prominent feature in Chris Brown’s latest video “Zero.” DJ Quik also produced a new commercial for the spirit.
With more flavors to make it’s way in the next few months, check out more stars who’ve been turning up with Jimi’s latest experience.
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