The Hundreds decided to continue their 90’s theme for their upcoming fall 2014 collection. The collection is displayed in a two part delivery; both are taking inspiration from East and West coast hip hop.
“Before the idea of mash-up and prior to the Internet washing everything together from the sound to the audiences, the borders between music fan communities were starkly drawn according to style of dress,” Bobby Hundreds wrote on the brand’s blog. “Nowadays, ask a kid what music he listens to and he’ll probably say, “Everything,” and his generic, conventional attire would reflect that. But in the ’90s, you could be a rock kid or a rap kid, a punk or a hippy, and you would identify yourself accordingly by what you wore.”
the collection is the is a perfect mixture of the styles offering bandana inspired prints from the west and bright colored looks from the east. Look out for The Hundreds fall 2014 collection when it drops on July 31.
