By Dennis Byron, Investigative Reporter | Hip Hop Enquirer
UPDATED: Breaking: Book publisher Simon & Schulster has decided to put Al B Sure’s book project on hold! This news was first reported by Page Six where they are reporting that the book publisher Simon & Schulster are having creative difference as it relates to the book’s direction according to Brown’s attorney. Brown previously suggested that Combs might have been responsible for the singer’s prior medical issue but has not provided any receipts to support such a claim.
New York, NY – August 7, 2025 — In a shocking turn of events that has rattled the entertainment and public relations industries, R&B singer and producer Al B. Sure has been accused of fabricating a damaging story involving hip hop mogul Sean “Diddy” Combs and a top-tier public relations firm, Actum LLC, in connection to the death of model and actress Kim Porter.
According to exclusive information obtained by Hip Hop Enquirer, Al B. Sure—real name Albert Brown—allegedly concocted a false narrative that Combs had hired Actum, a leading crisis management and reputation repair firm, to systematically scrub the internet of any negative reports or conspiratorial content surrounding the tragic 2018 death of Porter, the mother of three of Combs’ children.
Multiple insiders familiar with the matter revealed that Al B. Sure had been romantically involved with a high-level female executive at Actum with whom he co-founded a health equity coalition. But that relationship has since ended and he has launched a campaign designed to harm both the executive and the company’s prestigious brand, which is currently valued in the multi-millions.
“Al B. Sure started spinning falsehoods to defame Actum and tie them to one of the most painful and mysterious tragedies in hip hop history,” said one source close to the matter, who asked not to be identified due to the pending legal fallout. “It was calculated and vicious—and had nothing to do with truth or journalism.”
The claims that Sean Combs employed the services of Actum to wipe digital content about Kim Porter’s death have now been flatly denied by the company. In a sharp rebuttal, Actum—through their legal counsel—sent a cease and desist letter to Al B. Sure demanding an immediate retraction and cessation of defamatory statements made both publicly and privately.
Actum’s Attorney Michael Eisner of Eisner Law stated the following:
“Actum categorically denies all allegations made by Mr. Brown. Our firm has never been retained by Mr. Combs in connection with Ms. Porter’s passing, nor have we participated in any efforts to suppress content relating to her death. These statements are malicious and legally actionable.”
It does appear the firm is now preparing to take legal action against the singer, who is already facing public backlash for what critics are calling “a disgusting exploitation of a tragedy for personal revenge.”
While Al B. Sure has yet to publicly respond to the cease and desist, his previously cryptic social media posts implying foul play and cover-up have begun disappearing—a move some say indicates legal pressure may be mounting.
Kim Porter, a former model and longtime partner of Sean Combs, was found unresponsive in her Los Angeles home in November 2018. Her death was ruled as pneumonia by the L.A. County Medical Examiner. In the years since her passing, conspiracy theories have occasionally circulated online, some of which gained traction due to vague posts from individuals close to her, including Al B. Sure, who had a past relationship with Porter and is the biological father of her eldest son, Quincy.
Critics now argue that Brown’s actions not only cross ethical lines but also exploit Porter’s memory to settle personal vendettas.
“The audacity of weaponizing Kim Porter’s name and Sean Combs’ grief just because your feelings got hurt is beyond low,” said a veteran publicist who has worked with the artist. “You don’t get to defame companies and lives because you got dumped.”
The legal case may soon play out publicly in court, as Actum is reportedly exploring both defamation and tortious interference claims, and potentially seeking damages for reputational harm and business disruption.
As the scandal unfolds, industry insiders warn this could mark the final fall from grace for the once-revered crooner, whose career has been increasingly marred by erratic behavior and incendiary claims.
Stay with Hip Hop Enquirer for continued updates on this developing story.
