Yesterday H&M was in the hot seat for a very racially insensitive advertisement that set the internet on fire. After releasing a public apology from the H& M headquarters, several dissatisfied critics took it to social media about how they really felt about the ad.
Canadian singer The Weeknd announced on Twitter that he would no longer be affiliated with the brand, writing: “Woke up this morning shocked and embarrassed by this photo.
“I’m deeply offended and will not be working with @hm anymore…”
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb
— Abel Tesfaye (@theweeknd) January 8, 2018
Hip Hop mogul Diddy shared a tweeted with an illustrated image of the boy from the H & M ad with the saying “Put some respect on it!! When you look at us make sure you see royalty and supernatural God sent glory!! Anything else is disrespectful.”
https://twitter.com/Diddy/status/950474809653301258
https://twitter.com/MAGSAIDIT/status/950417373689012225
H&M PROVES TO THE WORLD THAT THEY ARE RACIST…DONT SCREAM BLACK LIVES MATTER …LETS SHOW THEM HOW BLACK DOLLARS MATTER #BoycottHandM #BoycottHM #HM #BlackDollarsMatter #BlackLivesMatter pic.twitter.com/Sxqbt4C99T
— Sir Maejor 🇺🇸 (@Maejor4Congress) January 8, 2018
He is royalty✊🏾👑 #hm pic.twitter.com/uv5oh1XYZR
— HBCU Buzz (@HBCUBuzz) January 8, 2018
As far as this racist #HM ad, the people of the H & M company knew EXACTLY what they were doing and they anticipated the backlash. This is their coded way of tapping into the white supremacist demographic. Racists buy clothes too, and these companies want those bigoted dollars pic.twitter.com/e0ZUa0Mmyt
— Tariq Nasheed 🇺🇸 (@tariqnasheed) January 9, 2018
