Miami Heat’s @DwayneWade Makes Plans To Debut His New Clothing Line At N.Y. Fashion Week!

After much anticipation, Dwayne Wade has reportedly made plans to introduce his new clothing line at NY Fashion Week! The line titled “Wade” is described as a “”lifestyle/basketball cultural sneaker” by Alejandro Ingelmo. “Wade” is a collaborative  between Wade himself and Li-Ning, a popular Chinese sportswear company. Designer Alejandro Ingelmo who is known in the fashion industry for his “space-age” designs will be the label’s first creative consultant.

Wade is taking a slight risk coming from a Nike Jordan contract estimated to be worth about $10 million. Anually, the Nike Corporation has more sales in China than the Li-Ning corporation generates anually worldwide. Not to mention the fact that Nike is much more popular in the U.S. than the Chinese company, Li-Ning.

In a recent interview Wade stated:

“People don’t like to change the brands they know… Jordan might have that cool factor, but I’m at a different point in my career. I want to be involved in building something.”

Follow Us on Twitter @hiphopenquirer